Whatever it takes to get people reading…this new spin is quite creative and quite different, and it’s working. Raul Lemesoff takes to the streets in a converted car that he created to look like a tank. He calls himself and his way of delivering books a “Weapon Of Mass Instruction.” Great play on words and even a better madcap play on encouraging people to read with his strange, eccentric approach.
Weapon Of Mass Instruction: Artist Creates A Tank That Delivers Free Books
Raul Lemesoff, an eccentric artist in Buenos Aires, Argentina, has created a bizarre tank-like ‘Weapon Of Mass Instruction’ (Arma de Instruccion Masiva) that he intends to use to battle ignorance and spread knowledge.
Lemesoff converted a 1979 Ford Falcon into a bizarre tank-like vehicle complete with a swiveling turret, a non-functioning gun, and space to store about 900 books – inside and outside of the vehicle.